Wild & Tamed is a product and lifestyle brand for yogis and beyond. Founded in 2019 by Kiera Missanelli, a Philadelphia based yoga instructor. Wild & tamed represents equilibrium, work and pleasure, and how people embrace these opposites to find balance in their lives.

Kiera approached me with a business plan and a vision to create a brand identity inspired by the moon tarot card and balance. Together we built the brand from the ground up, including brand and visual identity, content, and studio space design.

We began the process by crafting a memorable logo that referenced the Moon Tarot Card. We then pared back the packaging design, streamlining colors across Wild & Tamed products to deliver a more minimal aesthetic. We chose an approach that united the brand identity through a differentiated and contrasting color palette.